One the most popular gift giving occasions in the jewelry industry is the anniversary. We have literally hundreds over the years for the purpose of the anniversary gift.
I would like to focus on the 3 most popular categories in our store.
- The anniversary ring.
- Diamond stud earrings
- Upgraded engagement ring center diamond.
The Anniversary Ring is the most popular ring we sell. In most cases it is a band of equal size diamonds that is worn either on the wedding ring finger with the engagement ring or on the right hand ring finger. The anniversary ring is very symbolic of love and enduring commitment. It is the gift that says you would marry her all over again.
The anniversary ring is appropriate as the gift of love for any anniversary. The most popular style is the classic channel band in which diamonds are set partially along the top of the ring or in the case of an “eternity” band; they are set completely around the ring “eternally”.
Another popular style is the common prong setting which shows the sparkle of the diamonds off nicely by exposing more of the gemstone to the available light. The common prong is also available in an “eternity” version.
We have a wide variety of diamond sizes in stock and ready to go. The simple channel band starts at only $275 at 1/10ctw. The common prong style starts at $550 for a 1/4ctw.
Diamond stud earrings are one of the most popular items in the store and are the perfect anniversary gift for any year.
The round diamond is by far the most popular because of its simple shape and superior sparkle, with the princess cut diamond a distant second. Ballard & Ballard stocks the round diamond is 2 different quality ranges in all the popular sizes for 1/10th ct starting at $150 to 2 carats for $9500.
All the diamonds are stock set in our most popular metal, white gold to show off their superior white color, however we will set them in yellow gold or platinum right on the spot as needed for you. After all we are real jewelers making real jewelry, customizing and setting stones everyday just like real jewelers do all the time. No having to come back in a week or 2 while its “sent to the factory” We ARE the factory!
OK, back to diamond studs…..the only real issue to consider is whether you want the most size for you money or the best quality. Either way we have you covered since we have both for you to compare and judge for yourself. All within a reasonable range of size and quality for you to see.
We will not even try to entice you with junk diamond lost leader studs, like the $399.95 one carat total weight junk advertised around the clock by other stores.
Diamond Stud Jackets
Just put your studs right in the middle for an entirely new look.
The Diamond Upgrade
I am sure you have all heard the slogan “a diamond is forever”. Well when it comes to trading in her diamond towards a new significantly bigger / better one, this statement could not be truer. What else could you buy, use 24 hours a day, every day for 365 days a year with virtually no cost involved along the way and yet it’s still brand new just like the day you bought it. Only a diamond can do this. Nothing else in the world compares or for that matter even comes close.
That is why we can give you 100% back on a diamond when you trade it in on one of at least double the value. You will realize absolutely zero depreciation, and gain a new diamond of a bigger size, or better quality or both to enjoy literally FOREVER. Let us show you how.
Why not? Think about it. Over time her diamond size can increase from the half carat you gave her at the proposal to a magnificent 2, 3, 4, 5 carat masterpiece of nature and diamond cutting artistry without any depreciation. Wow, wouldn’t we all like to buy a car, a boat, a vacation or any thing else in the world this way.
The diamond upgrade is the ultimate anniversary gift and much more practical than just about any other gift you might consider. Let us show you how easy it can be done.
BALLARD & BALLARD FINE JEWELERS SINCE 1917
18400 Brookhurst Street
Fountain Valley, CA 92708
Mon. - Fri. 9:30 AM - 6:00 PM & Sat. 9:30 AM - 5:00 PM
714-962-0088 www.ballardgem.com
